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Thoughts & Insights

All about digital marketing strategy, AI workflows, SEO, ecommerce, and what's actually working in the wild.

June 2, 2026·9

MMM's Agentic Crisis: Why AI Can't Measure

Hershey's $2B measurement blind spot reveals the real problem: agentic AI is optimizing metrics it can't see. Two layers of black boxes stacked on top of each other.

June 2, 2026·9

Multi-Touch Attribution Is Collapsing

Multi-touch adoption hit 47% but models are silently failing. CMOs lacking validation skills are making bigger budget bets on broken data.

marketing-measurementattributioncmo-readiness
May 31, 2026·7

LLM Hallucinations Are Rewriting Your Brand Story

AI systems generating false brand claims. Legally liable for not preventing it.

AIMarketingBrand Safety
May 30, 2026·9 min read

The GenAI ROI Measurement Collapse

Your pilot metrics look great. Your revenue hasn't moved. Here's why measuring AI impact is fundamentally broken.

AI StrategyMeasurementMarketing Operations
May 29, 2026·11 min read

The Great AI Tool Massacre

By mid-2026, marketing teams are consolidating their AI tool stacks. Learn which vendors survive, why finance is forcing the shift, and what your team should do now.

AI StrategyMarketing TechnologyVendor Strategy
May 29, 2026·11 min read

Google AI Mode: The Worst Product Ever Shipped

When 93% of searches end with zero clicks, Google weaponized its own platform against itself. The math doesn't work.

AI SearchGoogleSEO
May 29, 2026·9 min read

Why LLM Hallucinations Are Killing Your Attribution Data

LLMs are hallucinating customer journey data at 60% rates, poisoning your attribution models. Here's what's actually happening in your martech stack.

AIMarketingAttribution
May 28, 2026·9 min read

AI Skills Crisis: Why Teams Fall Behind

80% of CMOs worry about AI skills gaps. But training won't fix the real problem: most marketing teams lack the architecture to operationalize AI at scale.

AIMarketing StrategySkills Development
May 27, 2026·7 min read

AI Hallucinations Are Sabotaging Your Marketing Data

Marketers are making million-dollar budget decisions based on AI-generated analytics that don't exist. Here's what's really happening.

May 27, 2026·8 min read

Jagged AI Capabilities: The Invisible Failures You Won't See Coming

AI doesn't fail uniformly. It excels in some contexts and fails invisibly in others. Why most teams won't see it coming.

AI StrategyRisk ManagementModel Deployment
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Page 27 of 31 · 302 posts