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Case Studies

Work that moves
the needle.

A collection of campaigns, strategies, and digital transformations across cannabis, education, healthcare, and more.

Claybourne Co.

Ecommerce Director

Rebuilt Claybourne's digital presence from scratch , growing organic traffic by 150%, ecommerce revenue by 110%, and securing the

150%
Organic Traffic Increase
110%
Ecommerce Revenue Growth
#3
Best-Selling Flower Brand in CA
CannabisSEOPaid MediaEcommerceContent Marketing

Education Futures Group

Head of Digital

Over 8 years, transformed Vista College's digital presence , growing organic traffic 20x, scaling enrollment from 500 to 6,000+ students, and generating 2M annual visitors from near-zero organic baseline.

20x
Organic Traffic Growth
6,000+
Students Enrolled
2M
Annual Visitors
40%
Conversion Rate Lift
EducationSEOSEMWordPressHubSpotCRO

McKesson / Walgreens Specialty

Sr. Developer → Applications Development Manager

Designed the UI for McKesson's flagship SaaS platform LynxMobile™, built enterprise web applications and patient portals, and led digital operations at Walgreens Specialty — including a 30% CRM efficiency improvement.

30%
CRM Efficiency Improvement
3
Enterprise Web Apps Built
2
Patient & Physician Portals
HealthcareSaaSCRMWeb DevelopmentUI/UX

100 Black Men of America

Digital Marketing Consultant

Partnered with one of the most respected mentorship organizations in America to modernize their digital strategy — improving chapter visibility, national reach, and membership engagement.

60%
Organic Visibility Increase
2x
Membership Inquiries
100+
Chapters Supported
NonprofitSEODigital StrategyCommunity

Cannabis Industry

Head of Digital

Five years building digital strategy inside two of California's top cannabis brands — driving 80% organic growth, scaling marketplace share 3x, and engineering AI workflows that redefined how cannabis marketing teams operate.

80%
Organic Traffic Growth
10%+
Marketplace Share
64
Retail Locations Managed
50%+
Team Output Increase via AI
CannabisAI StrategySEOEcommercePaid MediaLocal SEO

Hanna's House

Digital Marketing Advisor

Helped build digital awareness for a foster care nonprofit — growing online presence, donor engagement, and community outreach through SEO, social strategy, and email marketing.

3x
Website Traffic Growth
45%
Donor Retention Increase
12K+
Community Reach
NonprofitSEOSocial MediaEmail Marketing