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About

Hi, I'm Dellon.

Twenty-plus years building brands, scaling teams, and figuring out what actually moves the needle. My work spans cannabis, education, and healthcare. Industries where the marketing constraints force real creativity.

My career started in 2000 building web properties for pharmaceutical companies. Since then I've managed $6M+ marketing budgets, built teams of 10+, and delivered results that move the needle , from 20x organic growth to $110% ecommerce revenue lifts.

Today I'm focused on cannabis, AI marketing systems, and building tools on the side. Available for select consulting engagements where the work is genuinely interesting.

Skills & Expertise

Marketing Strategy

SEO / Content MarketingPaid Search & SocialEcommerce StrategyEmail & LifecycleCROAnalytics & AttributionAI-Powered MarketingMarketplace (Weedmaps, Leafly)

Development & Design

Next.js / ReactHTML, CSS, JavaScriptPHP / WordPressShopify PlusUI/UX DesignAdobe SuiteLooker StudioHubSpot

Tools & Platforms

Google Ads & AnalyticsSEMrush / AhrefsScreaming FrogHotJar / VWOAlpineIQKlaviyoSurfsideLeaflink
Google Ads Certified

Google Ads Certified

Google Skillshop

Google Analytics Certified

Google Analytics Certified

Google Skillshop

HubSpot Certified

HubSpot Certified

HubSpot Academy

CIW Web Professional

CIW Web Professional

Certified Internet Web Professional

WebAward: Best Pharmaceutical Website

Web Marketing Association

Career Timeline

2021–Now

Cannabis Industry

  • ·80% organic traffic growth in 6 months
  • ·AI workflow systems boosting team output 50%+
  • ·Marketplace share: 3% → 10%+ in 6 months
  • ·37-store local SEO management
  • ·150% organic traffic increase
  • ·110% ecommerce revenue growth
  • ·#3 best-selling flower brand in California
2013–2021

Education

  • ·20x organic traffic in 5 years
  • ·2M annual visitors
  • ·Enrollment: 500 → 6,000+ students
  • ·Featured in Forbes, Yahoo Finance, Fox Business
2000–2013

Healthcare

  • ·2002 WebAward — Pharmaceutical Industry
  • ·300%+ traffic increase in 3 months
  • ·CRM-integrated patient adherence app
  • ·30% operational efficiency increase via CRM optimization
  • ·Designed UI for LynxMobile™ flagship SaaS
  • ·Built HelpDesk, Employee Rewards, and Contracts systems

Education

🎓

Baylor University

B.A. Business Administration , Management Information Systems

Waco, TX · Class of December 1999

Let's Work Together

Ready to grow your brand?

Whether you need a strategy, an ecommerce overhaul, or a performance marketing partner — let's talk about what we can build together.

Let's chat ↗